Henry jenkins convergence culture where old and new media collide

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Convergence Culture

henry jenkins convergence culture where old and new media collide

New Media, Popular Culture, and American Politics 2008

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A classic study on the dynamic between an individual and different media channels Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels. Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers.

Decades ago Edward Jay Epstein's seminal News from Nowhere: Television and the News looked inside the production of television network news , providing readers unfamiliar with that process something of a shock 1. Instead of supplying a simple recitation of the important events of the day, Epstein described the major networks as purveyors of news programming strongly distorted by production demands, formulaic writing, and pre-conceived content outcomes: in short, they provided a highly artificial sense of reality that was, literally, news from nowhere. So strong were production and other organization imperatives that the networks and their affiliates were seen as being almost unable, or at least unwilling, to provide non-framed accounts of news. During that era viewers had scant recourse if they attempted to find more comprehensive or varied accounts of the day's events, for all the alternatives were to a greater or lesser extent either centralized, limited in what they could provide by what was provided e. And certainly the audiences' capability to modify or otherwise determine content was almost non-existent. Today these circumstances have changed dramatically. How that happened, how content in a much wider arena than just news is shaped and marketed now, form the focus of Henry Jenkins' Convergence Culture: Where Old and New Media Collide.

Request Exam or Desk Copy. A classic study on the dynamic between an individual and different media channels Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels. Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets.

He has also served on the technical advisory board at ZeniMax Media , parent company of video game publisher Bethesda Softworks. Beyond his home country of the United States and the broader English-speaking world , the influence of Jenkins' work especially his transmedia storytelling and participatory culture work on media academics as well as practitioners has been notable, for example, across Europe [6] as well as in Brazil [7] and India. Jenkins graduated from Georgia State University with a B. He then earned his M. Jenkins' academic work has covered a variety of research areas, which can categorized as follows:. Jenkins' media studies scholarship has focussed on several specific forms of media - vaudeville theater, popular cinema, television, comics, and video games - as well as an aesthetic and strategic paradigm, transmedia, which is a framework for designing and communicating stories across many different forms of media.

Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels. Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets.



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